Director of North American Sales and Client Education
After retiring from the airline industry, Trudy followed her passion, animal health, but she continues to spend the majority of her time traveling to work with veterinarians around the country and Canada. She has been with PulseVet since 2009 and was recently honored as Territory Manager of the Year for the second year in a row. Trudy began showing horses in the local 4H program in High School and has owned horses her entire life. She eventually showed horses at a national level, finishing third in the nation and top ten in the world twice.
She is a certified riding instructor, coaching amateur and youth riders to many trips to the winner’s circle, and hosted an informative and entertaining local radio show called “Horsing around with Trudy.” She has also earned several judge’s cards, and enjoys judging horse shows around the country. This year she is preparing her yearling, a quarter horse gelding by Too Sleepy to Zip, for the lunge line classes and hopes to make their debut at one of the fall futurities. She enjoys spending time with her horses and her Jack Russell Terrier, Lily, and is also involved with local charities and fundraising for scholarships and animal rescue.
Director of Strategic Marketing
Dr. Roderick B. Richards, BSc, BVMS, MANZCVSc, MRCVS
Director of International Business & Clinical Research
After a year or so in Singapore, Rod was confronted with a shock wave device, the EquiTron. He had some brilliant successes, including complete resolution of a case of osteopenic sesamoiditis. HMT, the manufacturer of EquiTron, offered Rod a job when his Singapore contract ended, and he moved to Switzerland for what his family had agreed together would be a three-year project after which they planned to return to Australia. Twenty years later, they are all still in Switzerland with Rod, in the meantime having co-founded a company which designed and built the first truly portable digital x-ray system for equine vets. The company was later acquired by a large animal healthcare corporation where Rod stayed in several roles, culminating in Sales Manager Switzerland. Then back to shock waves and now he is proud to be with PulseVet.
Dr. Jennifer Vitucci, DVM, CCRT
Small Animal Business Manager
Dr. Vitucci was born outside of Columbus, Ohio, but grew up on the west side of Cleveland. She was an avid animal lover her entire life and always dreamed of a career in the animal care field. She was a competitive swimmer and swam at John Carroll University where she studied Biology and graduated magna cum laude. She then spent a year as a veterinary technician in Charleston, South Carolina before starting veterinary school at The Ohio State University (Go Bucks!!!).
Having met her husband in veterinary school, she followed him to St. Louis after graduation. They spent 2 years in general practice and then purchased a small animal practice together. Her husband loves orthopedic surgery, so Jennifer became interested in veterinary rehabilitation and earned her certification as a canine rehabilitation therapist. In 2021, after 12 years managing their practice, her husband accepted a position at a veterinary surgery center in the Florida panhandle region. They have now packed up their 3 chickens, 3 goats, 3 cats, a Bernese mountain dog, a cockatoo, and a bearded dragon, as well as their son Anthony, to move to sunny Florida. In her family’s spare time, they love to be outdoors, ride ATVs, swim, and travel.
Jennifer is extremely passionate about canine geriatric mobility and arthritis and loves to improve the quality of life (both the pet’s and their families) through improved mobility and pain management. She is excited to be part of the PulseVet team!
Region Manager, Latin America
Ainhoa is originally from the Basque region of Spain, which is known for exceptional Rioja wines and outstandng cuisine. She studied international business and relocated to Munich in her twenties. After many years of experience working in the medical device industry, she joined PulseVet because of her love of animals (she is an equestrian and also has two yellow Labrador Retriecers). She is fluent in English, German, and Spanish and has a strong interest and knowledge of diverse cultures which has helped PulseVet open many new markets.
Ainhoa has been with PulseVet over 10 years, and likes to spend her free time outdoors, especially in the Austrian Alps.
Chief Executive Officer
Adrian was born in a suburb of London, England and ‘crossed the pond’ to the U.S. when his family emigrated here in 1967. After completing an engineering degree at Vanderbilt University on a Navy ROTC scholarship, he spent 8 years as a nuclear engineer and submarine driver before entering the world of medical device and biotechnology sales and marketing. As Director of Global Marketing with CryoLife, he helped launch BioGlue ® Surgical Adhesive in 2001. BioGlue is a life-saving product now recognized as the leading surgical adhesive in worldwide clinical use for indications in cardiovascular, neurological and soft tissue surgeries.
As Vice-President of Sales and Marketing with Sanuwave, Adrian devoted his energy and resources to the development and commercialization of shock wave technology. It was here that he began working in veterinary medicine, allowing him to combine his training and background with his lifelong passion for animals. In 2009 he participated in the split of the veterinary division from Sanuwave to form PulseVet, and has been the company’s CEO since 2013. Adrian enjoys playing guitar, fitness/outdoor activities, reading, and spending time with his wife, Rhonda, four daughters, two (female) dogs, and (female) cat.
Customer Relations Director
Nicola was born in Oxford, England. Growing up she was an avid animal lover, and begged her parents for riding lessons. Finally they caved in, and she had her first lesson when she was 6 years old and she’s been a horse enthusiast ever since! As a teenager she spent weekends at the local barn, where she taught younger students to ride and did barn chores in return for free rides. At age 17 she was given her horse, Mercury, by her riding instructor. Nicola went to college in Kent, England where she studied an Equine Science degree, and she took her horse with her!
In 2012 Nicola and her family relocated to the USA and lived in Boston, Massachusetts for two years. She was lucky enough to befriend equine enthusiasts and re-school an OTTB, Sheldon. In 2014, another move brought Nicola to Alpharetta, Georgia. After finishing her Marketing Intelligence consultant role for a company in England, Nicola joined Pulse Vet in April 2017. She is finally happy to work for a company whose product she is passionate about.
Outside of work Nicola enjoys spending time with her husband Ben, and two children Harry and Imogen, and her rescue dog, Sadie. Nicola and her family enjoy hiking, downhill skiing, swimming and other outside activities.
Events and Marketing Logistics Manager
Barrie grew up in Ohio and attended Lake Erie College, earning her Equestrian Studies and Equine Facilities Management degree. She has worked in the equine and veterinary industry for most of her professional career. She is excited to be with PulseVet, continuing the combination of her lifelong love of animals with her dedication to providing the best in healthcare and therapy advances.
Barrie is an avid lover of the outdoors, enjoys yoga, hiking, and biking, and volunteers in her free time. She shares her home with two rescue dogs and rides (dressage is her focus) as often as she can.
Director of Finance
Director of Operations