Territory Manager, Client Education Coordinator
After retiring from the airline industry, Trudy followed her passion, animal health, but she continues to spend the majority of her time traveling to work with veterinarians around the country and Canada. She has been with PulseVet since 2009 and was recently honored as Territory Manager of the Year for the second year in a row. Trudy began showing horses in the local 4H program in High School and has owned horses her entire life. She eventually showed horses at a national level, finishing third in the nation and top ten in the world twice.
She is a certified riding instructor, coaching amateur and youth riders to many trips to the winner’s circle, and hosted an informative and entertaining local radio show called “Horsing around with Trudy.” She has also earned several judge’s cards, and enjoys judging horse shows around the country. This year she is preparing her yearling, a quarter horse gelding by Too Sleepy to Zip, for the lunge line classes and hopes to make their debut at one of the fall futurities. She enjoys spending time with her horses and her Jack Russell Terrier, Lily, and is also involved with local charities and fundraising for scholarships and animal rescue.
Territory Manager, Social Media Coordinator
Dr. Roderick B. Richards, BSc, BVMS, MANZCVSc, MRCVS
Director of International Business & Clinical Research
After a year or so in Singapore, Rod was confronted with a shock wave device, the EquiTron. He had some brilliant successes, including complete resolution of a case of osteopenic sesamoiditis. HMT, the manufacturer of EquiTron, offered Rod a job when his Singapore contract ended, and he moved to Switzerland for what his family had agreed together would be a three-year project after which they planned to return to Australia. Twenty years later, they are all still in Switzerland with Rod, in the meantime having co-founded a company which designed and built the first truly portable digital x-ray system for equine vets. The company was later acquired by a large animal healthcare corporation where Rod stayed in several roles, culminating in Sales Manager Switzerland. Then back to shock waves and now he is proud to be with PulseVet.
Region Manager, Latin America
Ainhoa is originally from the Basque region of Spain, which is known for exceptional Rioja wines and outstandng cuisine. She studied international business and relocated to Munich in her twenties. After many years of experience working in the medical device industry, she joined PulseVet because of her love of animals (she is an equestrian and also has two yellow Labrador Retriecers). She is fluent in English, German, and Spanish and has a strong interest and knowledge of diverse cultures which has helped PulseVet open many new markets.
Ainhoa has been with PulseVet over 10 years, and likes to spend her free time outdoors, especially in the Austrian Alps.
Chief Executive Officer
As Vice-President of Sales and Marketing with Sanuwave, Adrian devoted his energy and resources to the development and commercialization of shock wave technology. It was here that he began working in veterinary medicine, allowing him to combine his training and background with his lifelong passion for animals. In 2009 he participated in the split of the veterinary division from Sanuwave to form PulseVet, and has been the company’s CEO since 2013. Adrian enjoys playing guitar, fitness/outdoor activities, reading, and spending time with his wife, Rhonda, four daughters, two (female) dogs, and (female) cat.
Barrie is an avid lover of the outdoors, enjoys yoga, hiking, and biking, and volunteers in her free time. She shares her home with two rescue dogs and rides (dressage is her focus) as often as she can.
Customer Relations Manager
In 2012 Nicola and her family relocated to the USA and lived in Boston, Massachusetts for two years. She was lucky enough to befriend equine enthusiasts and re-school an OTTB, Sheldon. In 2014, another move brought Nicola to Alpharetta, Georgia. After finishing her Marketing Intelligence consultant role for a company in England, Nicola joined Pulse Vet in April 2017. She is finally happy to work for a company whose product she is passionate about.
Outside of work Nicola enjoys spending time with her husband Ben, and two children Harry and Imogen, and her rescue dog, Sadie. Nicola and her family enjoy hiking, downhill skiing, swimming and other outside activities.
Director of Finance
Director of Operations