Territory Manager, Client Education CoordinatorTrudy was born and raised near Lake Huron in Bad Axe, Michigan (the tip of the thumb on the Lower Peninsula) and still makes her home there on a small horse farm. Trudy spent a large chunk of her professional life as an international flight attendant, and once participated in an ‘around the world’ trip flying our troops. The trip started in Detroit and went to Amsterdam, Diego Garcia (in the middle of the Indian Ocean where the crew stayed in base housing), Guam, and Seattle before finishing back in Detroit.
After retiring from the airline industry, Trudy followed her passion, animal health, but she continues to spend the majority of her time traveling to work with veterinarians around the country and Canada. She has been with PulseVet since 2009 and was recently honored as Territory Manager of the Year for the second year in a row. Trudy began showing horses in the local 4H program in High School and has owned horses her entire life. She eventually showed horses at a national level, finishing third in the nation and top ten in the world twice.
She is a certified riding instructor, coaching amateur and youth riders to many trips to the winner’s circle, and hosted an informative and entertaining local radio show called “Horsing around with Trudy.” She has also earned several judge’s cards, and enjoys judging horse shows around the country. This year she is preparing her yearling, a quarter horse gelding by Too Sleepy to Zip, for the lunge line classes and hopes to make their debut at one of the fall futurities. She enjoys spending time with her horses and her Jack Russell Terrier, Lily, and is also involved with local charities and fundraising for scholarships and animal rescue.
Territory Manager, Social Media CoordinatorLiz was born and raised in Camden, Delaware and started riding horses at age five. Sharing a house with four brothers, her parents sympathized with her and she received her first horse “Gem” for her 12th birthday. After high school she decided to pursue a career in the equine industry which led her to Lexington, Kentucky. While attending the University of Kentucky, Liz was a four-year member for the UK Equestrian Team, a regional qualifier and a senior team captain. She also enjoyed supporting (in an obsessive manner) the UK basketball team, and attending the Keeneland races. When not participating in UK sporting events she interned at the Maker’s Mark Secretariat Center located at the Kentucky Horse Park, re-schooling Off The Track Thoroughbreds. Liz’s experience also includes working in the veterinary pharmaceutical industry as a sales representative, where she excelled at offering exceptional customer service to her equine and canine clients. Her background and passion makes her a great addition to the PulseVet sales team.
Dr. Roderick B. Richards, BSc, BVMS, MANZCVSc, MRCVS
Director of International Business & Clinical Research
Roderick (Rod) Richards was born in a British military hospital in Germany a long time ago and he moved all around the world with his military family. After stints at university and Lotus Cars, the urge to travel again took him to Australia where he found his wife and horses. The horses and management of them led to his decision to study vet science. Eventually, he landed in the premier equine racing practice of its day in Belmont, Perth. But the travel bug wouldn’t go, and a job offer at the Singapore Turf Club seemed a great next step.
After a year or so in Singapore, Rod was confronted with a shock wave device, the EquiTron. He had some brilliant successes, including complete resolution of a case of osteopenic sesamoiditis. HMT, the manufacturer of EquiTron, offered Rod a job when his Singapore contract ended, and he moved to Switzerland for what his family had agreed together would be a three-year project after which they planned to return to Australia. Twenty years later, they are all still in Switzerland with Rod, in the meantime having co-founded a company which designed and built the first truly portable digital x-ray system for equine vets. The company was later acquired by a large animal healthcare corporation where Rod stayed in several roles, culminating in Sales Manager Switzerland. Then back to shock waves and now he is proud to be with PulseVet.
Chief Executive OfficerAdrian was born in a suburb of London, England and ‘crossed the pond’ to the U.S. when his family emigrated here in 1967. After completing an engineering degree at Vanderbilt University on a Navy ROTC scholarship, he spent 8 years as a nuclear engineer and submarine driver before entering the world of medical device and biotechnology sales and marketing. As Director of Global Marketing with CryoLife, he helped launch BioGlue ® Surgical Adhesive in 2001. BioGlue is a life-saving product now recognized as the leading surgical adhesive in worldwide clinical use for indications in cardiovascular, neurological and soft tissue surgeries.
As Vice-President of Sales and Marketing with Sanuwave, Adrian devoted his energy and resources to the development and commercialization of shock wave technology. It was here that he began working in veterinary medicine, allowing him to combine his training and background with his lifelong passion for animals. In 2009 he participated in the split of the veterinary division from Sanuwave to form PulseVet, and has been the company’s CEO since 2013. Adrian enjoys playing guitar, fitness/outdoor activities, reading, and spending time with his wife, Rhonda, four daughters, two (female) dogs, and (female) cat.
Barrie grew up in Ohio and attended Lake Erie College, earning her Equestrian Studies and Equine Facilities Management degree. She has worked in the equine and veterinary industry for most of her professional career. She is excited to be with PulseVet, continuing the combination of her lifelong love of animals with her dedication to providing the best in healthcare and therapy advances.
Barrie is an avid lover of the outdoors, enjoys yoga, hiking, and biking, and volunteers in her free time. She shares her home with two rescue dogs and rides (dressage is her focus) as often as she can.
Sales & Marketing AssociateNicola was born in Oxford, England. Growing up she was an avid animal lover, and begged her parents for riding lessons. Finally they caved in, and she had her first lesson when she was 6 years old and she’s been a horse enthusiast ever since! As a teenager she spent weekends at the local barn, where she taught younger students to ride and did barn chores in return for free rides. At age 17 she was given her horse, Mercury, by her riding instructor. Nicola went to college in Kent, England where she studied an Equine Science degree, and she took her horse with her!
In 2012 Nicola and her family relocated to the USA and lived in Boston, Massachusetts for two years. She was lucky enough to befriend equine enthusiasts and re-school an OTTB, Sheldon. In 2014, another move brought Nicola to Alpharetta, Georgia. After finishing her Marketing Intelligence consultant role for a company in England, Nicola joined Pulse Vet in April 2017. She is finally happy to work for a company whose product she is passionate about.
Outside of work Nicola enjoys spending time with her husband Ben, and two children Harry and Imogen, and her rescue dog, Sadie. Nicola and her family enjoy hiking, downhill skiing, swimming and other outside activities.
Director of FinanceGary was born in Wurzburg Germany while his father was stationed there in the US Army, but was raised in Alabama, where he graduated with an accounting degree from Samford University in Birmingham. Following graduation, he worked for a CPA firm for 5 years and then worked as a CPA for several companies in various industries. He enjoys working for smaller sized companies where he feels he is able to be involved in a variety of duties, including daily contact with customers. As Corporate Controller, Gary has been a valued member of PulseVet since its formation in June 2009. His interests include family, golf, tennis, cars, college football (Roll Tide!), and a weekly neighborhood poker game. He and his wife, Cyndy, are both wine enthusiast and try to spend some time in Napa Valley each year. He plays social doubles tennis weekly in the Atlanta Lawn Tennis Association (ALTA), one of the largest organized leagues in the US.
Director of OperationsRobert joined PulseVet in 2010 and brings 25 years of experience in engineering, manufacturing and product development across the nuclear, medical, environmental, and defense industries. Robert has a BS degree in Mechanical Engineering and currently serves as Operations Manager looking after all aspects of day to day operations. Robert was instrumental in overseeing the manufacturing transfer from Sanuwave to PulseVet’s own manufacturing facility. Robert is an avid car and racing enthusiast and is a fan of horsepower.